South KoreaAsia
my city isSeoul
서울
A wide river through the middle, mountains at the edges, and alleys in between.
37.5665° N 126.9780° E
Neighbourhoods
- Seongsu-dong 성수동
- Ikseon-dong 익선동
- Bukchon 북촌
- Seochon 서촌
- Itaewon 이태원
- Hannam-dong 한남동
- Haebangchon 해방촌
- Huam-dong 후암동
- Yeonnam-dong 연남동
- Yeonhui-dong 연희동
- Mangwon-dong 망원동
- Hongdae 홍대
- Mullae-dong 문래동
- Euljiro 을지로
- Seongbuk-dong 성북동
- Yeouido 여의도
- Apgujeong 압구정
- Jamsil 잠실
서울
서울Seoul
Seoul, in Korean: two characters, from 서 to 울.
In words
Seoul, in its own words
From Seoul's own names, set in the city's type: its streets from A to Z, the name it calls itself and the sentence. Each one a print you can make yours.
The lines
Seoul, in our lines
The lines we draw for every city, set in Seoul's colours and type.
About Seoul
A convenience-store picnic by the river, a hiking trail at the end of the subway line, and an alley of tiny restaurants behind every main road. Seoul runs late and starts early.
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Seoul, ready to hang and wear
01 · 6 designs
Its names
Seoul in words: its name in its own script, the sentence, finished and its name built big. Tongil-ro runs longest through the middle of town.
서울
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02 · 11 maps
Down to the Han
Seoul's streets and its river, drawn eight ways, plus studies of only its water, roads or green.
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03 · 6 designs
Every which way
Seoul, measured: the distance to somewhere else, its year, month by month and how far it is to everywhere else. There's no grid: its streets run every which way.
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04 · 7 date designs
Signed and dated
Signed 37.566° N, 126.978° E and set like an invitation: the day you arrived in Seoul, married there or moved away. You write the words.
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05 · 14 designs to wear and use
Out and about
Seoul on crewnecks, tees, hoodies and stickers, made for you.
Ways in
Seoul, from the day that counts.
Each one has the words, a pin, a date and a style already in place for Seoul. Open it, then make every part yours.

