SwedenEurope
my city isGothenburg
A moat round the old centre, canals inside it, and a wide river out to the sea.
57.7089° N 11.9746° E
Neighbourhoods
- Inom Vallgraven
- Nordstaden
- Haga
- Vasastaden
- Lorensberg
- Masthugget
- Olivedal
- Landala
- Johanneberg
- Annedal
- Lindholmen
- Gårda
the sun over Gothenburg
57.71° N · Sun Path
Longest day 18 h 05 · shortest 6 h 30
Gothenburg, Sun Path · The ChartThe lines
Gothenburg, in our lines
Our own lines, set for Gothenburg. Each one comes on what you wear and what you hang.
Constellation
Every neighbourhood a star, joined nearest to nearest.
In words
Gothenburg, in its own words
From Gothenburg's own names, set in its own type: its neighbourhoods, its streets from A to Z and the sentence. Each one a print you can make yours.
About Gothenburg
A curving moat closes round the old centre, straight canals cut through it, and the river runs wide past the docks toward the islands. Gothenburg is a port city on Sweden's west coast, at the mouth of the Göta älv.
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Gothenburg, for the wall and the wardrobe
01 · 7 date designs
Make a day of it
The day that made Gothenburg yours, set like an invitation and signed with its coordinates, 57.709° N, 11.975° E. You write the words.
02 · 11 maps
Down to the Gota
Gothenburg's street grid and its canals, drawn eight ways, plus studies of only its water, roads or green.
Canals and river lead; streets whisper.
03 · 7 designs
All twelve neighbourhoods
Gothenburg in words: the sentence, finished, every neighbourhood run together and its name built big. Hjalmar Brantingsgatan runs longest through the middle of town.
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04 · 6 designs
58° north, to the degree
Gothenburg, measured: the distance to somewhere else, its year, month by month and how far it is to everywhere else. Its days run from 6½ to 18 hours of light.
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05 · 14 designs to wear and use
Take it with you
For Inom Vallgraven, Nordstaden, Haga and the rest of Gothenburg: hoodies, tees, crewnecks and stickers, made for you.
- HoodieStack hoodie, on white
- Hoodie, left chestCoordinates hoodieField notes
- Crest tee
- Stack crewneckIndex
- The Sentence crewneck
- The Chart teeSun Path
- Coordinates hoodie
- Hoodie, left chestThe Sky hoodieConstellation
- Marquee stickers
- Crewneck, left chestThe Field crewneckGrain
- The Sentence tee
- Tee, left chestThe Sentence teeSignal
- Crest crewneck
- Line Map crewneckField notes
- Stack hoodie
Ways in
Start from the moment. It opens set up.
Each one has the words, a pin, a date and a style already in place for Gothenburg. Open it, then make every part yours.
New home
The front door
A pin on home, the year you moved in and a welcome under the map.
Moving away
Our corner
The city at night, a pin where everyone used to meet and a line to take with you.
Where we met
The corner
Two inks, a heart on the spot and your names under the map.
Wedding
The stamp
“Married”, the date and your names in a ring of the place and its coordinates.









































