South KoreaAsia
my city isSeoul
서울
A wide river through the middle, mountains at the edges, and alleys in between.
37.5665° N 126.9780° E
Neighbourhoods
- Seongsu-dong 성수동
- Ikseon-dong 익선동
- Bukchon 북촌
- Seochon 서촌
- Itaewon 이태원
- Hannam-dong 한남동
- Haebangchon 해방촌
- Huam-dong 후암동
- Yeonnam-dong 연남동
- Yeonhui-dong 연희동
- Mangwon-dong 망원동
- Hongdae 홍대
- Mullae-dong 문래동
- Euljiro 을지로
- Seongbuk-dong 성북동
- Yeouido 여의도
- Apgujeong 압구정
- Jamsil 잠실
서울
서울Seoul
Seoul, in Korean: the name Seoul goes by at home, set in its own letters and read by a native reader before it's printed.
In words
Seoul, in its own words
From Seoul's own names, set in its own type: its streets from A to Z, the name it calls itself and the sentence. Each one a print you can make yours.
The lines
Seoul, in our lines
Our own lines, set for Seoul. Each one comes on what you wear and what you hang.
About Seoul
A convenience-store picnic by the river, a hiking trail at the end of the subway line, and an alley of tiny restaurants behind every main road. Seoul runs late and starts early.
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Seoul, ready to hang and wear
01 · 6 designs
In its own script
Seoul in words: its name in its own script, the sentence, finished and its name built big. Tongil-ro runs longest through the middle of town.
서울
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02 · 11 maps
Down to the Han
Seoul's streets and its river, drawn eight ways, plus studies of only its water, roads or green.
03 · 6 designs
Along 38° north
Seoul, measured: the distance to somewhere else, its year, month by month and how far it is to everywhere else. There's no grid: its streets run every which way.
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04 · 7 date designs
Make a day of it
Signed 37.566° N, 126.978° E and set like an invitation: the day you arrived in Seoul, married there or moved away. You write the words.
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05 · 14 designs to wear and use
Off the wall
For Seongsu-dong 성수동, Ikseon-dong 익선동, Bukchon 북촌 and the rest of Seoul: crewnecks, tees, hoodies, mugs and stickers, made for you.
- CrewneckThe Sentence crewneck, on white
- Crewneck, left chestOwn Script crewneckLocal tongue
- Crest tee
- Words teeIndex
- The Sentence crewneck
- The Chart hoodieSun Path
- Coordinates hoodie
- Crewneck, left chestThe Field crewneckGrain
In Its Own Script mug- Tee, left chestThe Sentence teeSignal
- Marquee stickers
- Hoodie, left chestCoordinates hoodieField notes
- The Sentence tee
- Line Map hoodieIndex
- Crest crewneck
Ways in
Start from the moment. It opens set up.
Each one has the words, a pin, a date and a style already in place for Seoul. Open it, then make every part yours.
New home
The front door
A pin on home, the year you moved in and a welcome under the map.
Moving away
Our corner
The city at night, a pin where everyone used to meet and a line to take with you.
Where we met
The corner
Two inks, a heart on the spot and your names under the map.
Wedding
The stamp
“Married”, the date and your names in a ring of the place and its coordinates.
